Best Buy Mobile Launches Online Site for Customers to Research and Purchase Rate Plans, Mobile Devices at www.bestbuymobile.ca

Best Buy Canada, the fastest growing retailer and e-tailer of consumer electronics in Canada, is launching BestBuyMobile.ca, a comprehensive online destination for customers to research cell phones, smart phones, monthly plans and data services, as well as purchase prepaid plans and a full range of mobile and wireless accessories.

BestBuyMobile.ca, available online in English and French, and the new Best Buy Mobile stores sell an unprecedented selection of mobile phones, plans, accessories and related items all in one place. Best Buy Mobile stand-alone stores first opened in Canada last month in Vaughan Mills and Fairview Mall, along with store-within-a-store concepts at some existing Best Buy locations.

BestBuyMobile.ca will harness the iconic power of the Best Buy brand that Canadians have grown to trust, and will help customers make informed decisions on what mobile devices and services plans are best for their needs and lifestyle. Visitors to the site can search and compare rate plans by location, price and size of the plan. Customers can also purchase mobile accessories. BestBuyMobile.ca will list store locations and openings, and also let customers browse the weekly flyer and monthly buyers guide as well.

“Best Buy Canada has long been a source of trusted information for consumers, and of course many of our customers go online for research before making purchase decisions. Mobile shoppers are no different,” said Phil Johnston, Director, Wireless Solutions, Best Buy Canada Ltd. “It’s difficult for Canadians to get help choosing the right mobile device and service plan because there are so many options and quite often, pressure from sales people. BestBuyMobile.ca will be the one-stop-shop to compare options, and then make an informed purchase.”

Best Buy Canada is one of Canada’s largest e-retailers, generating over 34 million pages views a year and 83,000 unique visitors daily.

Best Buy Mobile standalone and store-within-a-store concepts include:

• ALL current Canadian wireless network carriers
• Canada’s best selection of phones and handsets
• A complete range of mobile phone accessories
• Knowledgeable, non-commissioned mobile phone specialists
• No mail-in rebates. Actual prices are clearly marked
• WOW (Walk Out Working) service for your phone, so that customers can leave our stores with their new mobile device actually working and data transferred

The newest Best Buy Mobile stores opened this month in Fairview Mall, Ontario and in the new Best Buy store in Ancaster, Ontario.

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