Futureshop.ca Enters Mobile Commerce Market with RIM

Future Shop, Canada’s largest retailer and e-tailer of consumer electronics, announced today an application for users to browse and buy Future Shop products directly on BlackBerry ^R smartphones from Research In Motion (RIM). The new application from Future Shop takes convenience and shopping on-the-go to a whole new level.

Millions of Canadians visit Future Shop’s web site every week, and now BlackBerry smartphone users have the opportunity to make shopping at futureshop.ca simple and convenient with the new optimized futureshop.ca site for BlackBerry users available today.

Futureshop.ca’s navigation has been directly integrated into the BlackBerry ^R Browser menu, boosting user experience by customizing content and the website’s format for optimal mobile viewing. Designed to work seamlessly with RIM’s BlackBerry Wallet application, personal information remains secure, and shopping becomes easy. BlackBerry Wallet retrieves shipping, reward program and credit card information securely stored on the user’s BlackBerry smartphone and can automatically populate Futureshop.ca’s checkout for the buyer.

“Providing a customized shopping experience on the BlackBerry platform was a natural match for Future Shop,” says Robert Pearson, Director of E-Commerce. “We have hundreds of thousands of tech savvy customers who visit our web site every day and now with this new way to shop futureshop.ca on your BlackBerry smartphone, customers have the enhanced shopping experience they are looking for.”

Download the new application for futureshop.ca.

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