Toshiba announces new LCD TV lineup featuring first-of-its-kind upconverting technology

Posted: Sep. 23, 2008 Under: Hardware Permanent Link to this Article

Toshiba Regza 52XV545U

The Consumer Electronics Group of Toshiba of Canada (Toshiba) has launched 11 new LCD TVs in four new series to its Toshiba, REGZA® brand. Toshiba also unveiled SRT™ (Super Resolution Technology) that will upconvert standard definition content to appear like high definition and AutoView™, a new feature that automatically adjusts television picture settings according to the viewing environment.

“Through cutting-edge technologies, like SRT and AutoView, our core models are enhanced for the upcoming holiday season,” said Lindsay Takashima, Toshiba’s Vice President of Marketing CEG. “Toshiba’s growth in LCD TVs is already outpacing the industry. Our second new line-up of TVs this year will help solidify Toshiba’s position as a true leader.”

Toshiba makes Standard Definition appear like HD
Making its debut in Toshiba’s REGZA LCD TVs is Toshiba’s SRT, a new technology that overcomes an industry-wide challenge when viewers transmit a standard video signal on an HDTV. Using a proprietary processing system, SRT brings clean, sharp edges and bright, vibrant colours to standard definition content enhancing DVD collections, TV shows and camcorder movies to near HD quality. SRT is available in Toshiba’s REGZA RV535 and XV545 series.

Super Resolution Technology (SRT) delivers a new level of picture quality that makes SD content look like full HD

Toshiba takes the guesswork out of home theatre viewing
Toshiba’s newAutoView feature automatically adjusts picture settings based on the ambient room lighting and the type of video content being displayed, reducing the amount of energy used while improving the viewing experience.

Through a built-in light sensor and intelligent algorithms, AutoView ensures increased image quality at all times, no matter the surroundings. Consumers no longer need to worry about the glare from afternoon sunlight or eye strain when watching TV in a darkened room. AutoView is available in the RV535 and XV545 REGZA series.

FALL 2008 TOSHIBA LCD TV SERIES:
XV545 Series – REGZA 1080p Full HD with SRT, AutoView, ClearFrame and Double Skin Cabinetry
The top-of-the-line XV545 series offers advanced technology and picture quality in 42-inch, 46-inch and 52-inch screen sizes (diagonal). This lineup includes Toshiba’s new SRT upconversion technology, AutoView and Double Skin Cabinetry. The cabinet’s outer skin is translucent, allowing viewers to see through to a second interior skin with texture behind it – creating a feeling of dimension and a rich, luxurious look.

For fast action movies and sports, the XV545 line features Toshiba’s ClearFrame™ technology, which virtually eliminates motion blur. The 120Hz system doubles the frame rate of an LCD TV from 60 frames per second to 120 frames per second, creating tire-spinning action sequences and game-winning sports moments that are more crisp and clear. All REGZA models with ClearFrame 120 Hz technology include Film Stabilization mode for a picture with smoother motion. Toshiba’s 5:5 Pull-Down process offers a more film-like viewing experience. This series also features 14-Bit PixelPure® 4G Internal Digital Video Processing with 10-Bit LCD panels for 16,384 levels of gradation and Toshiba’s ColourBurst™ wide colour gamut for rich life-like colour. In addition, the XV545 series includes four HDMI inputs with REGZA LINK (HDMI™-CEC) and Toshiba’s SoundStrip® speaker technology, which allows for home theatre sound in a small strip beneath the screen.

To keep the avid gamer one step ahead, the line also offers Gaming Mode and Native Mode, which enhance the overall gaming experience. Gaming Mode reduces input lag by shortening the overall signal to screen response time for improved reaction time. Native Mode eliminates overscan that can hide up to 8 per cent of the original image around the perimeter of the screen.

Like all of Toshiba’s new LCD TV lines, the XV545 features a CineSpeed™ panel for faster response times, DynaLight™ control for deeper black levels and is ENERGY STAR® 3.0 compliant.

RV535 Series – REGZA 1080p Full HD with SRT, AutoView and Double Skin Cabinetry
The REGZA RV535 series, available in 42-inch, 46-inch and 52-inch (diagonal) screen sizes, features Toshiba’s PixelPure 4G 14-bit internal digital video processor, with 4,096 levels of gradation, as well as four HDMI inputs with REGZA LINK (HDMI-CEC) and Toshiba’s SoundStrip speaker technology. The RV535 lineup is Energy Star 3.0 compliant and includes Toshiba’s SRT upconversion technology, AutoView, Gaming Mode, Native Mode as well as Toshiba’s new Double Skin Cabinetry.

RV525 Series – 1080p Full HD
Available in a 40-inch (diagonal) screen size, Toshiba’s RV525 series provides 1080p Full HD resolution, offering consumers impressive high-definition quality at attractive price points in beautiful high-gloss cabinetry. The RV525 series features DynaLight Dynamic Backlight control for deep blacks, Native Mode, Gaming Mode and a high-res PC input. The REGZA RV 525 Series is Energy Star 3.0 compliant.

AV502 Series – 720p HD
Replacing Toshiba’s AV500 series in the 22-inch, 26-inch, 32-inch and 37-inch (diagonal) sizes, Toshiba’s new entry-level 720p LCD TV series offers high-gloss black cabinetry and a thinner bezel than its predecessor, plus two HDMI inputs and a PC input, creating a very feature rich entry-level lineup. Wrapped in a high-gloss cabinet and standing less than 18-inches high to fit beneath standard kitchen cabinets, this set joins Toshiba’s 19.0-inch (diagonal) AV500 models. The REGZA AV502 Series features Gaming Mode, Native Mode and is Energy Star 3.0 compliant.

Fall lineup pricing:

XV545 Series

RV535 Series

RV525 Series

AV502 Series

Toshiba is committed to making its products consumer friendly and friendly to the environment. Its products, including the REGZA series, meet Toshiba’s ongoing efforts to bring eco-conscious products to market and to comply with the company’s strict environmental policies. The REGZA models announced are Energy Star 3.0 for energy efficiency. Environmental management is promoted both from the standpoint of improving products themselves and renewing manufacturing processes, which call for the elimination of hazardous substances in products as well as avoiding the use of hazardous substances in the manufacturing process.


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